SEO Setup
Most small-business sites aren't penalized - they're just never set up properly. This puts the foundation in place and shows you what to do next.
What you receive
Search Console and Analytics configured, on-page SEO applied to up to 15 pages, indexing issues cleared, and a one-page plan for what to do next.
What's included
- Google Search Console and GA4 set up, verified and linked
- XML sitemap and robots.txt corrected
- Titles and meta descriptions written for up to 15 pages
- Heading structure, image alt text and internal links tidied
- Google Business Profile review for local businesses
- Schema markup for your business type
- Indexing issues cleared: redirect chains, duplicate pages, crawl errors
- 30-minute walkthrough and a next-steps plan
Scope limits
- Up to 15 pages - larger sites are quoted
- No link building or paid ads
- Content writing beyond titles and descriptions is separate (see Blog Refresh)
- Results build over weeks and months - this is the foundation, not a ranking guarantee
How it works
- Access & baseline
Search Console, Analytics and the current index state.
- Technical fixes
Sitemap, robots, redirects, duplicates, crawl errors.
- On-page pass
Titles, descriptions, headings, alt text, internal links - page by page.
- Walkthrough
What was done, what the data will show, and what to do next.
Questions
How soon will I see results?
Fixes are visible in Search Console within days; ranking movement takes weeks to months. The walkthrough covers what to watch.
Do you do ongoing SEO?
Monthly SEO work is quoted after the setup, once we know what the site needs.
Worth reading first
All articles- SEO for a New Jersey Business: Where to Start If you have never done SEO and would rather not make it a career, this is the short list - the few things that move results for a small business, in the order worth doing them.
- Setting Up Yoast SEO Properly Yoast does more than the green light suggests, and its defaults leave several useful things switched off. A walk through the settings that matter and the ones you can ignore.
- The SEO Tools Worth Paying For Most roundups list forty tools. This one covers the handful worth opening in a working week, what each is genuinely good at, and where the free tier stops being enough.