Blog Refresh
Older posts often still get impressions but fewer clicks each year. Refreshing them is usually the cheapest SEO win a site has, as long as the URLs are preserved.
What you receive
Updated posts with current information, better structure and on-page SEO - published at the same URLs, with an updated date and schema markup.
What's included
- Traffic review to pick the posts worth refreshing
- Updated facts, dates, screenshots and dead links
- Clearer headings, intro and summary
- Title and meta description rewritten
- Internal links to your services and related posts
- URL preserved - or redirected properly if it must change
- "Updated on" date and article schema markup
Scope limits
- Existing posts only - new articles are quoted separately
- No full rewrites - if a post needs to start over, I'll say so before touching it
- Images are refreshed from your library or stock, not custom-designed
How it works
- Pick
Search Console shows which posts get impressions but few clicks, and which used to rank.
- Refresh
Update, restructure, re-optimize. Nothing that worked gets removed.
- Publish
Same URL, updated date, checked in Search Console.
Questions
Which posts should I refresh first?
The ones with impressions but a low click-through rate, and the ones that used to rank. I pull that from Search Console.
Is there a bundle?
Five posts for $600 when scheduled together.
Worth reading first
All articles- SEO for a New Jersey Business: Where to Start If you have never done SEO and would rather not make it a career, this is the short list - the few things that move results for a small business, in the order worth doing them.
- Setting Up Yoast SEO Properly Yoast does more than the green light suggests, and its defaults leave several useful things switched off. A walk through the settings that matter and the ones you can ignore.
$150 - $250 / post
Blog Refresh
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