The technical point person
small businesses usually don't have.

I've spent twelve years on the technical side of organizations that don't have a technical department: running the website, the SEO, the member portal, the hosting for a fleet of small-business sites, the app, the developers, the vendors and the projects - usually at the same time.

That's the perspective I bring to small businesses. Not a developer who wants to build the biggest thing, and not an agency that needs you on a retainer to survive. Someone who has owned the outcome, knows which corners can be cut and which can't, and would rather give you a defined package with a known price than a proposal with a surprise at the end.

How I work

• Scope first. Every service on this site has a written scope, a price and a way to start. If your situation doesn't fit, I'll say so and suggest what does.
• Measured, not vibes. Speed work gets a before-and-after. SEO work gets Search Console. Automation gets a run log. You should be able to see what changed.
• You keep the keys. Standard tools, documented handovers, admin access in your name. Nothing here is designed to lock you in.
• Plain language. You'll never have to pretend you understood something. Ask twice.

Where I am

Monmouth and Ocean County, New Jersey - and remote for everything that doesn't need a room. Most of this work happens over a screen share anyway.