SEO for a Shopify Store
Shopify handles some SEO for you and quietly gets in the way on the rest. What to change in the theme, what to fix on product pages, and which defaults cost you rankings.
Blog
Notes on websites, SEO
and technology that earns its keep.
Practical writing for people who run a business and would rather not run its technology. Older posts are refreshed rather than deleted, so their addresses stay the same.
How to Convert HEIC Photos to JPEG
Your iPhone saves photos as HEIC. Plenty of websites, older software and clients still want JPEG. Here are the ways to convert them, on a Mac, on Windows and on the phone itself.
What Marketing Works for a Jersey Shore Small Business
Asbury Park, Ocean Grove, Avon-by-the-Sea and Belmar are four different markets inside ten miles. What works in a shore town, and what quietly wastes money.
Local SEO for a New Jersey Business
What actually moves a small business up in local results: the Google Business Profile, listings that agree with each other, and pages that name the towns you serve.